Since its inception in 1988, Rennie & Associates Realty has steadily built its brand thanks to a winning combination of name recognition, reputation and proven track record.
Founded by local real estate expert Bob Rennie, the firm now encompasses more than 100 dedicated agents in an expansive and historic head office located in the Wing Sang Building in Chinatown that also houses sister agency Rennie Marketing Systems and the Rennie Collection, a privately funded, free-of-charge contemporary art museum.
Today, Rennie’s management team — comprised of both individuals who have been with the firm for more than a decade as well as newer team members who bring fresh perspectives to the table — carry on Bob’s tradition for cultivating a team-first, family environment where local experts work in conjunction to help both residents and new arrivals find a place to call home in Vancouver’s ever-changing and often unpredictable real estate market.
“We try to engender a much more friendly environment where our agents work together, take pride in each other’s success and give each other as much support as possible, and I think that translates well to the way we interact with our clients.”Kris Rennie, principal
Much of the firm’s success — from $403 million in sales in 2004 to $1.5 billion last year — can be traced back to that supportive, collegial corporate culture that eschews egos and high-pressure sales tactics in favour of developing a personal, one-on-one relationship between each agent and prospective clients.
“A lot of the big brokerages are dog-eat-dog and sink-or-swim, whereas we try to engender a much more friendly environment where our agents work together, take pride in each others’ success and give each other as much support as possible, and I think that translates well to the way we interact with our clients,” says Kris Rennie, principal of the Rennie Group.
“We pride ourselves on providing superior customer service at every step on their journey. Whether it’s in the boardrooms we work in or the living rooms that we sit down in, we’re there to work alongside our clients and ultimately help them achieve what’s in their best interests.”
Some of the myriad residential sales projects that Rennie & Associates Realty has on its current docket include the third tower at The Amazing Brentwood and the City at Lougheed, both in Burnaby; Phase Two of the luxury redevelopment of the historic Shannon Estate in Kerrisdale; and the Seymour Village townhouse project on the North Shore.
Beyond building the Rennie Group’s business, the entire team also believes in giving back to the community at large and corporate philanthropy remains a cornerstone of the business, with the company supporting arts and culture endeavours as well as mental health outreach programs in the Downtown Eastside and Chinatown, where the head office is located.
“Whether it’s on an external basis dealing with the public or internally within our own organization, community is a word that defines much of what we do on a day-to-day basis,” says Kris. “We try to foster that type of environment and I think that translates into what our agents do outside of the organization, wanting to make a positive impact on the clients they work with and the community at large. It’s not just about the deal or the dollar — it’s about building relationships and making a positive impact in everything that we do.”